JM – So Fresh, So clean

Swedish house developers JM takes a new approach and communicates the benefits of buying newly produced apartments. By letting a family unbox their brand new apartment to OutKasts – So Fresh, So Clean, the ad portrays the feeling of living in a home that has never been touched by anyone before.

Read more here.

Team:
Account Director – Gabriella Wollo
Account Manager – Emma Yngwe
Client Service Director – Pontus Karlsson
Strategist – Anna Celay
Creative Director – Andreas Lönn
Art Director – Hanna Lundberg
Art Director- Gisela Andersson
Copywriter – Sara Kolbäck
Copywriter – Katja Janford
Copywriter – Daniel Yousefi
PR – Jenny Canborn
Online Artist – Jacob Nathanson
Graphic Design- Camilla Rosenzweig
Graphic Design Director – Jonas Hellström
Production company – Aspekt
Director – Daniel Eskils
Executive Producer – Kim Buisson